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key Statistics

Nigeria is Africa’s largest soft drinks market by value and consumption, with over 53 billion litres consumed in 2025.

Nigeria’s food and beverage market is projected to reach $98.97 billion by 2033.

With a population of 471 million, West Africa’s consumer power is driven by Nigeria, home to over 243 million people by 2026.

 

Nigeria’s Major Product Segments

Confectionary

$650mil

Alcoholic Spirits

$9.67 bn

Non Alcoholic Beverages

$3.451 bn

FMCG

$25Bn

 

By Countries

Population: 243million (2026)
Population Growth Per Year: 2.06%
GDP: $285Bn
Growth Rate: 3.9% Annually

Nigerian F&B Market

  • Approximately 70% of food shopping in Nigeria takes place in traditional open-air markets rather than supermarkets or modern retail outlets. Key examples include BBA Market, Ogbete Main Market, Bodija Market in Ibadan, and Wuse Market in Abuja.
  • Health-conscious buying is on the rise, with consumers preferring healthier, functional snacks such as low-sugar and high-protein products.
  • Valued at approximately USD 1.5 billion in 2025, Nigeria’s online grocery and fresh food market is rapidly increasing as consumers embrace digital shopping.
  • Packaged and FMCG products remain the largest segment of Nigeria’s food and beverage industry, accounting for over 35% of the total market.
 

Ghanian F&B Market

  • Ghana’s food retail market remains largely traditional, with small local grocers accounting for around 83% of total food sales, compared to just 17% from supermarkets and modern retail outlets.
  • The non-alcoholic beverages segment is expected to grow at over a 10.5% CAGR (2025–2032)
  • Ghana remains the third largest importer of food and beverage products, totaling $2bn in 2025, only beaten by Cote Divoire ($4bn) and Nigeria ($10bn)
  • Ghana’s food production is on the rise, with output expected to reach USD 12.3 billion by 2026.
Population: 35million
Population Growth Per Year: 1.9%
GDP: $111.9Bn
Growth Rate: 4% Annually